Design Projects

Ideas brought to life.

01 – VCR HOSPITALITY GROUP
Brand Identity / Event Design / Campaigns / Food & Beverage

Creating visual identities and event experiences with Josh Capon and VCR Hospitality Group. My work includes branding, menus, packaging, promotional graphics, and social content for events like FRYDAY, Tailgate in the Sky, and Road Warriors. Each project has its own audience and personality, challenging me to build a distinct visual world across digital, print, and physical spaces.

02 – HER STORY
Rebrand / Visual Identity / Creative Direction / Social & Event Design

Leading the rebrand of Her Story, a nonprofit supporting and empowering girls. I developed a brighter, more cohesive identity through logo, typography, color, and visual exploration, then extended it across social media, web, merchandise, event materials, and the Girls in Motion Summit. The goal was to make the brand feel youthful, approachable, and confident while staying true to its mission.

03 — TIGER DESIGN STUDIO

Founder & President / Creative Direction / Student-Led Design

I founded Tiger Design Studio, Tenafly High School’s first student-run graphic design club, and grew it to 40+ designers creating work for school organizations, athletics, events, and community groups. As Founder and President, I lead projects from concept to completion—communicating with clients, giving creative direction, and managing the design process. I’m most proud that it has become a space where student designers can collaborate, grow, and see their work used throughout the school community.

04 — TIGER DESIGN STUDIO / A PROUD MOMENT

District Collaboration / Environmental Design / Creative Direction

One of my proudest Tiger Design Studio projects was working directly with Tenafly’s superintendent to redesign the district office conference rooms. Over three months, our team met with him to understand the space, the schools it represented, and the feeling he wanted the rooms to have. We developed a cohesive series of custom posters celebrating the district, refining the work through feedback and multiple rounds of revisions. Seeing the final designs framed and permanently displayed was especially meaningful—it showed me how far a student-run idea could grow and what it feels like to create work that becomes part of a real space.

05 — BEAUTY UNLOCKED SUMMIT

Event Branding / Campaign Design / Creative Direction

One of my favorite event projects was working as a Graphic Designer and Event Intern for the Beauty Unlocked Summit at Tenafly High School, a teen-focused event centered on skincare education, confidence, and self-expression. I created flyers, digital graphics, and display materials while working closely with organizers and participating vendors to shape a cohesive visual identity. I also helped with promotion throughout the school and supported the event on-site. Seeing the designs move from my screen into a real event made the project especially meaningful and showed me how design can help make an experience feel more welcoming, engaging, and memorable.