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Design Projects
Ideas brought to life.
01
01 – VCR HOSPITALITY GROUP
Brand Identity / Event Design / Campaigns / Food & Beverage
Creating visual identities and event experiences alongside Josh Capon and VCR Hospitality Group. My work spans branding, menus, packaging, promotional graphics, and social content for events ranging from FRYDAY, VCR's annual day-after-Thanksgiving event, to Tailgate in the Sky, a Super Bowl weekend collaboration with FanDuel, and Road Warriors, an event created with Josh Capon for the New York Knicks.
Each project begins with its own audience and personality, challenging me to build a distinct visual world while carrying the concept consistently across digital, print, and physical spaces.
01 / 01
01 – VCR HOSPITALITY GROUP
Brand Identity / Event Design / Campaigns / Food & Beverage
Creating visual identities and event experiences alongside Josh Capon and VCR Hospitality Group. My work spans branding, menus, packaging, promotional graphics, and social content for events ranging from FRYDAY, VCR's annual day-after-Thanksgiving event, to Tailgate in the Sky, a Super Bowl weekend collaboration with FanDuel, and Road Warriors, an event created with Josh Capon for the New York Knicks.
Each project begins with its own audience and personality, challenging me to build a distinct visual world while carrying the concept consistently across digital, print, and physical spaces.
Go to link01
01 – VCR HOSPITALITY GROUP
Brand Identity / Event Design / Campaigns / Food & Beverage
Creating visual identities and event experiences alongside Josh Capon and VCR Hospitality Group. My work spans branding, menus, packaging, promotional graphics, and social content for events ranging from FRYDAY, VCR's annual day-after-Thanksgiving event, to Tailgate in the Sky, a Super Bowl weekend collaboration with FanDuel, and Road Warriors, an event created with Josh Capon for the New York Knicks.
Each project begins with its own audience and personality, challenging me to build a distinct visual world while carrying the concept consistently across digital, print, and physical spaces.
01
02 – HER STORY
Rebrand / Visual Identity / Creative Direction / Social & Event Design
Leading the creative rebrand of Her Story, a nonprofit focused on supporting and empowering girls. Starting with the organization's original identity, I explored multiple visual directions through typography, color, symbolism, and logo development before building a new, more energetic and cohesive brand system.
The rebrand expanded beyond the logo into a complete visual identity used across social media, web design, merchandise, event materials, and the Girls in Motion Summit. The goal was to create a brand that felt youthful and approachable while still carrying the confidence and credibility behind Her Story's mission.
02
Summit Countdown
Part of a daily Instagram series leading up to the Girls in Motion Summit, using bold quotes and branded visuals to build awareness and excitement.
03
Summit Countdown
Daily pre-summit content designed to keep Her Story’s audience engaged while reinforcing the event’s themes of confidence and empowerment.
04
Summit Countdown
A continuation of the daily social campaign, pairing Her Story’s new visual identity with messaging connected to wellness and self-confidence.
05
Girls in Motion Summit
The event announcement and promotional creative for Her Story’s Los Angeles summit, designed to communicate event details and drive interest and registration.
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02 – HER STORY
Rebrand / Visual Identity / Creative Direction / Social & Event Design
Leading the creative rebrand of Her Story, a nonprofit focused on supporting and empowering girls. Starting with the organization's original identity, I explored multiple visual directions through typography, color, symbolism, and logo development before building a new, more energetic and cohesive brand system.
The rebrand expanded beyond the logo into a complete visual identity used across social media, web design, merchandise, event materials, and the Girls in Motion Summit. The goal was to create a brand that felt youthful and approachable while still carrying the confidence and credibility behind Her Story's mission.
Go to link01
02 – HER STORY
Rebrand / Visual Identity / Creative Direction / Social & Event Design
Leading the creative rebrand of Her Story, a nonprofit focused on supporting and empowering girls. Starting with the organization's original identity, I explored multiple visual directions through typography, color, symbolism, and logo development before building a new, more energetic and cohesive brand system.
The rebrand expanded beyond the logo into a complete visual identity used across social media, web design, merchandise, event materials, and the Girls in Motion Summit. The goal was to create a brand that felt youthful and approachable while still carrying the confidence and credibility behind Her Story's mission.
02
Summit Countdown
Part of a daily Instagram series leading up to the Girls in Motion Summit, using bold quotes and branded visuals to build awareness and excitement.
03
Summit Countdown
Daily pre-summit content designed to keep Her Story’s audience engaged while reinforcing the event’s themes of confidence and empowerment.
04
Summit Countdown
A continuation of the daily social campaign, pairing Her Story’s new visual identity with messaging connected to wellness and self-confidence.
05
Girls in Motion Summit
The event announcement and promotional creative for Her Story’s Los Angeles summit, designed to communicate event details and drive interest and registration.
01
03 — TIGER DESIGN STUDIO
Founder & President / Creative Direction / Student-Led Design
I founded Tiger Design Studio, Tenafly High School’s first student-run graphic design club, to create a space where students could turn their creativity into work with a real purpose. Since then, I’ve grown the studio to 40+ student designers, leading projects for school organizations, athletics, events, administrators, and community groups.
As Founder and President, I oversee projects from concept to completioncommunicating with clients, developing ideas, assigning and managing projects, giving creative direction, and working alongside members to create final designs. What I’m most proud of is that Tiger Design Studio has become more than a club; it’s a place where student designers can collaborate, learn from one another, and see their work actually used throughout our school community.
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03 — TIGER DESIGN STUDIO
Founder & President / Creative Direction / Student-Led Design
I founded Tiger Design Studio, Tenafly High School’s first student-run graphic design club, to create a space where students could turn their creativity into work with a real purpose. Since then, I’ve grown the studio to 40+ student designers, leading projects for school organizations, athletics, events, administrators, and community groups.
As Founder and President, I oversee projects from concept to completioncommunicating with clients, developing ideas, assigning and managing projects, giving creative direction, and working alongside members to create final designs. What I’m most proud of is that Tiger Design Studio has become more than a club; it’s a place where student designers can collaborate, learn from one another, and see their work actually used throughout our school community.
Go to link01
03 — TIGER DESIGN STUDIO
Founder & President / Creative Direction / Student-Led Design
I founded Tiger Design Studio, Tenafly High School’s first student-run graphic design club, to create a space where students could turn their creativity into work with a real purpose. Since then, I’ve grown the studio to 40+ student designers, leading projects for school organizations, athletics, events, administrators, and community groups.
As Founder and President, I oversee projects from concept to completioncommunicating with clients, developing ideas, assigning and managing projects, giving creative direction, and working alongside members to create final designs. What I’m most proud of is that Tiger Design Studio has become more than a club; it’s a place where student designers can collaborate, learn from one another, and see their work actually used throughout our school community.
01
04 — TIGER DESIGN STUDIO / A PROUD MOMENT
District Collaboration / Environmental Design / Creative Direction
One of my proudest moments as Founder of Tiger Design Studio came when our team was invited to work directly with Tenafly’s superintendent to redesign the conference rooms at the district’s central office.
Over the course of three months, we met regularly with the superintendent to learn about his vision for the space and the identities and values he wanted represented. From those conversations, we developed a cohesive series of custom posters celebrating the schools across our district.
The project gave us the opportunity to experience what real client collaboration looks like—listening, presenting ideas, responding to feedback, refining designs, and ultimately seeing our work become part of a physical space.
Seeing the final pieces framed and permanently displayed on the walls was especially meaningful. Something that began as a student-run idea had grown into a studio trusted to help shape a space representing our entire district.
01 / 01
04 — TIGER DESIGN STUDIO / A PROUD MOMENT
District Collaboration / Environmental Design / Creative Direction
One of my proudest moments as Founder of Tiger Design Studio came when our team was invited to work directly with Tenafly’s superintendent to redesign the conference rooms at the district’s central office.
Over the course of three months, we met regularly with the superintendent to learn about his vision for the space and the identities and values he wanted represented. From those conversations, we developed a cohesive series of custom posters celebrating the schools across our district.
The project gave us the opportunity to experience what real client collaboration looks like—listening, presenting ideas, responding to feedback, refining designs, and ultimately seeing our work become part of a physical space.
Seeing the final pieces framed and permanently displayed on the walls was especially meaningful. Something that began as a student-run idea had grown into a studio trusted to help shape a space representing our entire district.
01
04 — TIGER DESIGN STUDIO / A PROUD MOMENT
District Collaboration / Environmental Design / Creative Direction
One of my proudest moments as Founder of Tiger Design Studio came when our team was invited to work directly with Tenafly’s superintendent to redesign the conference rooms at the district’s central office.
Over the course of three months, we met regularly with the superintendent to learn about his vision for the space and the identities and values he wanted represented. From those conversations, we developed a cohesive series of custom posters celebrating the schools across our district.
The project gave us the opportunity to experience what real client collaboration looks like—listening, presenting ideas, responding to feedback, refining designs, and ultimately seeing our work become part of a physical space.
Seeing the final pieces framed and permanently displayed on the walls was especially meaningful. Something that began as a student-run idea had grown into a studio trusted to help shape a space representing our entire district.
01
05 — BEAUTY UNLOCKED SUMMIT
Event Branding / Campaign Design / Creative Direction
02
Summit Day
Bringing the Beauty Unlocked brand to life through an interactive event focused on beauty, confidence, and education.
03
In Conversation
Creating an engaging space where students could hear directly from experts, brands, and speakers.
04
Reaching the Community
Promotional graphics displayed throughout the school to build awareness and encourage students to attend.
05
Building Interest
Digital event promotion designed to catch students’ attention and introduce the summit, its products, and experiences.
01 / 05
05 — BEAUTY UNLOCKED SUMMIT
Event Branding / Campaign Design / Creative Direction
01
05 — BEAUTY UNLOCKED SUMMIT
Event Branding / Campaign Design / Creative Direction
02
Summit Day
Bringing the Beauty Unlocked brand to life through an interactive event focused on beauty, confidence, and education.
03
In Conversation
Creating an engaging space where students could hear directly from experts, brands, and speakers.
04
Reaching the Community
Promotional graphics displayed throughout the school to build awareness and encourage students to attend.
05
Building Interest
Digital event promotion designed to catch students’ attention and introduce the summit, its products, and experiences.
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